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What I do

Decisions that affect profit, not reports for the sake of reports.

Available for remote and in-person collaboration in Spain.

All data in one system

End-to-end and marketing analytics

I bring advertising, CRM and analytics data into one system and build dashboards showing the true return of every channel.

Tools and outcome

Roistat / GA4 / Yandex MetricaPower BI dashboardsEnd-to-end funnel

The numbers behind growth

Unit economics and financial models

I calculate product unit economics and build financial models so scaling generates profit rather than loss.

Tools and outcome

CAC, LTV, ROMIBusiness financial modelScaling scenarios

A budget that works

Advertising campaign analytics

I measure advertising efficiency, find loss-making channels and move budget to those generating leads and revenue.

Tools and outcome

ROI / ROMI by channelBudget optimisationA/B tests and cohorts

Where money is leaking

P&L analytics

I analyse costs and economic resilience and prepare clear reports on spending and promotion effectiveness.

Tools and outcome

Cost analysisEconomic resiliencePerformance reports

Data-driven decisions

Management reporting

I create management reporting and KPI systems for fast decisions based on facts.

Tools and outcome

KPI systemManagement reportingData-led reviews

Growth that withstands the market

Strategy and market monitoring

I analyse markets and competitors and develop a marketing strategy for sustainable economic growth.

Tools and outcome

Market analysisGrowth strategyCompetitor monitoring

How I work

From chaos in the numbersto manageable growth

  • 01

    Audit and data

    I connect analytics and bring advertising, CRM and metric data into one clear picture.

  • 02

    Unit economics

    I model the economics and find growth opportunities and areas where the budget does not pay back.

  • 03

    Optimisation

    I move budget into profitable channels, cut waste and test hypotheses.

  • 04

    Reporting and growth

    I build a dashboard and KPI system so the next decisions are driven by data.

Expertise

Hands-on capabilities

Analytics and data

  • Economic analysis
  • Marketing analysis
  • Data analysis
  • Business metrics analysis
  • Market analysis
  • Cost analysis

Finance and modelling

  • Economic modelling
  • Financial management
  • Business planning
  • Unit economics
  • Management reporting

Tools

  • Power BI
  • MS Excel
  • Roistat
  • Google Analytics / GTM
  • Yandex Metrica
  • SCAN Analytics

Advertising and growth

  • Google Ads
  • Meta Ads
  • TikTok Ads
  • Business process optimisation
  • Advertising budget management

Describe the challenge and I’ll come back with a way to solve it. I reply quickly.

Send an enquiry