Results
Key metrics, expertise and credentials.
That is about €16,000 in advertising budget managed every day, non-stop, for a full year.0+ €
in advertising budgets managed
Spending just one minute on each lead would take almost two years of continuous work, 24/7.0+
leads generated for clients
That is about €55,000 in client revenue every day for a year.0 €
earned by clients
Portfolio
Qualifications and dashboards
Education documents and analytics examples. Drag to rotate.
End-to-end analytics
Power BI dashboards
Unit economics
CAC · LTV · ROMI · AOV
ROI by channel
Where the budget works
Web analytics
GA4 · GTM · events
Cohort analysis
Retention and repeat purchases
Management reporting
KPIs and plan vs actual
Interface mockup. CAC, LTV, ROMI, ROI, AOV and all other values are examples shown solely to demonstrate functionality.
Approach
What sits behind the numbers
Analytical thinkingStrategic problem-solvingWorking with large datasetsFinancial and marketing analysisSystems thinkingAttention to detailData-driven decisionsProcess planning