Economic and marketing analyst. I calculate unit economics, build end-to-end analytics and financial models, identify where money is being lost, and turn marketing into a manageable growth system.
Numbers
Real budgets and real client revenue.
in advertising budgets managed
leads generated for clients
earned by clients
Quick review
Describe your main advertising or analytics challenge and I’ll suggest where to start. The initial review is free.
What I do
Decisions that affect profit, not reports for the sake of reports.
Available for remote and in-person collaboration in Spain.
All data in one system
I bring advertising, CRM and analytics data into one system and build dashboards showing the true return of every channel.
Tools and outcome
The numbers behind growth
I calculate product unit economics and build financial models so scaling generates profit rather than loss.
Tools and outcome
A budget that works
I measure advertising efficiency, find loss-making channels and move budget to those generating leads and revenue.
Tools and outcome
Where money is leaking
I analyse costs and economic resilience and prepare clear reports on spending and promotion effectiveness.
Tools and outcome
Data-driven decisions
I create management reporting and KPI systems for fast decisions based on facts.
Tools and outcome
Growth that withstands the market
I analyse markets and competitors and develop a marketing strategy for sustainable economic growth.
Tools and outcome
Tools